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Digital Design

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Global Menu Board Designer 

Worked with McDonald’s Global to implement and design a global menu board design strategy. I created a Global Content Framework design system, phased component design style guides, and design strategy that allows McDonald’s markets to select component based wireframe designs to implement and customise their own market’s menu board design. The design system allows markets to use a consistent set of designs and defined rules, while still allowing them the freedom to customise their menu board designs. The examples below illustrate McDonald's Italy, Austria, and Netherland's market's menu board designs for breakfast/ dinner hour menu board's using the Global Content Framework design system.

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The Global Content Framework was designed to simplify McDonald's menu board designs and user experience globally by strategically selecting and showcasing core menu items in clear and functional designs. Through extensive research and eye-tracking studies, the design system was generated to include the optimal component layout designs, custom typography scales and grids, and distinct branded colour palettes and designs.

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